Mahindra OJA tractors launched at Rs 5.64 lakh onward

Mahindra Tractors, a part of the Mahindra Group and the world's largest tractor manufacturer by volume, has officially launched its much-anticipated, future-ready range of tractors – the Mahindra OJA – at Futurescap...

Mahindra's global tractor programme to be launched under Oja brand

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor progra...

Tractor sales decline by 1.5 pc YoY in September 2022, reveals FADA

On YoY basis, except for tractors sales which decreased by -1.5%, all the other categories were in green. This was stated by the Federation of Automobile Dealers Associations (FADA)

Mahindra Tractors launches 6 new tractors models from Yuvo Tech+ series

Mahindra Tractors, part of Mahindra’s Farm Equipment Sector, the world’s largest tractor manufacturer by volume, unveiled six new tractor models under the recently launched Yuvo Tech+ brand, further bolstering the t...

Mahindra tractors domestic sales at 39405 units; Sonalika at 10217 units

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, recorded domestic sales of 39405 units in April 2022, as against 26130 units during April 2021.

Mahindra launches 3 new Yuvo Tech + tractors in 35-42hp power range

Mahindra & Mahindra’s Farm Equipment Sector, part of the Mahindra Group launched a new-age advanced tractor range called the Yuvo Tech+. The tractors will be available in three models: Yuvo Tech+ 275 (27.6 kW-37 HP)...

Tractors to recover sooner than other segments, says Emkay Research

There is good news in the midst of the coronavirus pandemic. The Indian tractor industry volumes are expected to recover sooner than other segments, led by pent up demand and positive rural sentiment, owing to healt...

Mahindra tractor sales dope 15.29pc in Aug 2019 at 13,871 units

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) announced its tractor sales numbers for August 2019. Domestic sales in August 2019 were at 13,871 units, as against 16,375 units during August 2018. The sales d...

Mahindra’s Farm Equipment Sector sells 19,174 units in July 2019 (-11pc degrowth)

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), noted that domestic sales of tractors in July 2019 were at 19,174 units, as against 21,574 units during July 2018. This resulted in a 11 per cent drop in sales...

Mahindra is India’s Most Attractive Tractor brand

In a study covering 5,000 brands across 16 Indian cities, ‘Mahindra’ tractors, part of the Mahindra Group, have been recognised as India’s Most Attractive Tractor brand by Trust Research Advisory (TRA) in the fifth ...

Mahindra first Indian brand to roll out 3 million tractors

Mahindra & Mahindra announced that it had become the first Indian tractor brand to rollout 3 million tractors. Mahindra is currently the world’s largest farm tractor manufacturer by volume and India’s leading tracto...

Mahindra launches Novo 65 HP & 75 HP tractors

Mahindra & Mahindra’s Farm Equipment Sector (FES) has launched Novo 65 HP and 75 HP tractors. This range of Mahindra technologically advanced Novo tractors which has been stylishly designed, is priced at Rs. 9.99 la...

Mahindra records highest ever domestic annual sales

Mahindra & Mahindra Ltd Farm Equipment Sector (FES) maintained its leadership position in the tractor industry with sales of over 3 lakh tractors in FY18 (April 2017 to March 2018). With this, the company achieved i...




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